Make Your Marketing Mix Work
Tom Gee, Segment Manager Wall Street Journal, will facilitate a discussion on choosing the right marketing mix to achieve your strategic goals. How do you select the right channels and what are your investment ratios? Peers will share their best practices and make suggestions for sorting out today’s complicated and overlapping media landscape.
About the Facilitator:
Tom Gee, Segment Manager Wall Street Journal, manages strategy development and implementation for The Wall Street Journal’s Corporate and Travel Amenity Divisions. He was formerly the Communications Director for Marlin Leasing and a Marketing Manager for Cendant Mortgage. See his complete profile: http://www.linkedin.com/pub/tom-gee/3/a45/51a
Free event. Attendees buy their own food/beverage. Open to members and non-members.
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