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Philadelphia BMA Board of Directors

Stephen Archibald, President

Director of Marketing, Outpatient Surgery Magazine

Stephen "Arch" Archibald - Steve brings 25 years of business and marketing experience to the BMA Board.  Originally a CPA, Steve made the transition to marketing shortly after he was certified and has held marketing, sales and sales training roles in both large and small organizations for the past 20 years.  He is currently Director of Marketing for Herrin Publishing Partners, publisher of Outpatient Surgery Magazine, the leading trade periodical in the surgical marketplace.  Prior to joining Herrin in 2006, Steve was VP of Sales and Marketing for an internet start-up business and held various positions with CertainTeed Corp. and Johnson Matthey Inc.  Steve also has experience starting and leading non-profit organizations, having done so with several in the Philadelphia region. Asked why he joined BMA, Steve answered, "I'm currently working in a small business environment and I miss the interactions with other marketers and peers that I had in larger organizations.  BMA Philly is giving me the opportunity to meet and share ideas with colleagues and to continue to grow my professional network.  I'm very excited about the success of the events we've had to date and I'm looking forward to helping the organization grow and flourish in the future."

Christian Shea, Treasurer

Christian Shea - TreasurerPrincipal, Lyquix

Christian Shea is a founding partner at Lyquix, a Philadelphia based agency that specializes in developing, executing and measuring strategic marketing programs across media channels. At Lyquix Christian works with clients across a wide range of vertical markets to build their brands and help them increase market share.

Prior to founding Lyquix, Christian was a senior account executive for two Denver based ad agencies: Leopard Communications and 23 Airmail where directed campaigns for clients that included Agilent Technologies, eSoft and LSI logic.

Christian joined the BMA board to help connect marketers in the B2B world. The BMA is all about staying plugged in to the marketing strategies specific to the business to business marketing community.

Allison Lattanze, Secretary

Allison_Lattanze.pngDirector of Marketing Communications, Mckesson Health Solutions

Allison Lattanze has spent the past 20+ years in technology B2B marketing positions for Philadelphia-area companies, including McKesson Health Solutions, Portico Systems, Music Choice, Roska Direct, V-SPAN, the American College of Physicians, and others. She is a charter board member of the Philadelphia BMA and is currently the board secretary. She graduated from Drexel University’s College of Arts & Sciences and lives in Montgomery county with her husband and two children.

“I joined the Philadelphia BMA because I wanted to share ideas and best practices with other B2B marketers. I’m thrilled to finally have an organization in Philadelphia where I can meet others like me and keep current on the latest trends and share my knowledge.”


Kenneth M. Peffer, Programming Chair

Marketing Strategist & Partner at Bright Orange Thread


Ken is all about growing business. He is a strategic thinker and believes that no matter what business development efforts you have in place, there is always a better way to get more leads, build stronger relationships and shorten the timeframe from initial contact to a completed sale.

Ken is currently applying his expertise through his work as a partner and business development resource for Bright Orange Thread, a web design firm that builds high performance websites through focusing on the users’ behavior. 

Prior to Bright Orange Thread, Ken spent several years in technology services to the financial industry with both Metavante Corporation and GHR Systems, Inc. As the marketing point-person, he became well versed in all the disciplines of marketing through increasing roles of responsibility for multiple business units within each organization.

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