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Events - Adding Video to Your Marketing Mix – A Marketer’s Survival Guide



Adding Video to Your Marketing Mix – A Marketer’s Survival Guide
Apr 24, 2013  06:30 PM - 09:00 PM

150 N. 6th Street
Philadelphia, PA 19106

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Educational Program

More and more companies are using online video to boost their marketing outreach. Prospects and customers use video to educate themselves on products and services before they buy, in both B2B and B2C markets. You know you need to add video to your marketing mix, but where do you start? What are the steps to producing an effective video that won’t bust your marketing budget? How do you evaluate video vendors and make sense of their sales pitches? And what are the differences between videos that cost $5,000, $50,000 or $500,000?

Join us at the studios of WHYY, where we'll tour their facilities and hear from experts about cost effective video solutions to help you deliver more video content to your prospects and customers. Following the tours, Denise James, formerly of Action News, and her Emmy award winning producer/partner Jai Bradford will take us through all the steps to creating and implementing successful videos that will boost awareness of your product or service without breaking the bank. We’ll also do a little networking over light appetizers and a cash bar (beer and wine only).

Tickets are just $20 for members and $45 for non-members. Bring a guest for only $5 more!

The evening’s agenda:
6:30-7:15 – Networking and small group tours of the WHYY facilities*
7:15-7:45 - Craig Santoro, Director of Media Instruction, WHYY
7:45-8:30 – Denise James, Denise James Media and Jai Bradford , Soma Media Arts
8:30-9:00 – Networking
* We will tour the facilities in small groups. If you want to make sure you see WHYY’s facilities, please try to arrive close the start time at 6:30.

Cancellation Policy
• 50 percent refund if canceled by midnight April 19, 2013
• No refunds can be given for cancellations after April 19, 2013


About the speakers:

Denise James - Denise James Media - Executive Producer – Writer - Editor

Denise James is an executive producer and visual storyteller with intense experience creating meaningful and moving content for television, web and radio. She has recently produced work for The Art Sanctuary, The Oral Health Impact Project, Eden Cemetery, WURD Radio, YMCA, The Kimmel Center, The Association for Corporate Counsel and The Philadelphia Association of Black Journalists. 
Denise is a seasoned broadcast writer and producer whose commitment to create informative, accurate and interesting multimedia content is underscored by her reputation for respectful, responsible and empowering writing and producing.
She is also a college educator.

Jai Bradford - Soma Media Arts - Executive Producer & Director

Jai Bradford is a broadcast and cable television programming professional with a diverse background in managing corporate, multimedia and independent productions. He has recently been engaged to produce content for PBS, American Airlines, WSI, EEC, Inc., YMCA, The Kimmel Center, The Association of Corporate Counsel and the American Heart Association. In San Francisco his production team was twice awarded the coveted James Beard award for outstanding programming in the culinary arts. A Partial client list includes: KCBS, KGO, The Hospital of University Of Pennsylvania, Children’s Hospital Of Philadelphia, The Food Channel, The Discovery & Travel Channel's, KTLA-TV, FOX News, NBC & ABC News and CNN International


Craig Santoro, Director of Media Instruction, WHYY

Craig joined WHYY in 2002 and shortly thereafter started the station's first youth media program. Since then, he has created and managed ongoing after-school documentary workshops for Philadelphia teenagers and partnered with community centers to hold video production classes for teens who have dropped out of school. As the Director of Media Instruction for WHYY's Dorrance H. Hamilton Public Media Commons, Craig has developed award-winning video summer camps, partnered with numerous schools to train teachers to use video in their classrooms and created video learning experiences for nonprofit organizations, higher education institutions and learners of all ages. He is the executive producer of WHYY's Anthology, a television program comprising the best of the work created in the Public Media Commons.




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